Direct answer
Objectives follow journal display order. Some depend on your choices; follow the active objective in the game.
Result
While traversing the outskirts of Novigrad, Geralt happened across a contract on a creature known as the Apiarian Phantom. It had been hung by a certain Holofernes Meiersdorf, owner of the Honeyfill beekeeping plantation. Geralt decided to pursue the bounty.
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